How do you know what you don't know
Mar 17, 2020
Erin Sandler-Rathe
How do you know what you don't know

How do you know what you don't know?

Day Dreamers Consulting

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Erin's background runs the gamut from mother to academic to entrepreneur. After spending about half her life as an administrator and HR supervisor at universities and Silicon Valley start-ups, Erin then spent eight years pursuing graduate degrees. One M.A. and 2/3 of a Ph.D. (and two children) later, she went into retail, founding Quinstance (2014-2018).

Erin's strengths are branding and marketing through storytelling and understanding customers. She has a proven track record of championing up-and-coming brands to be featured at Quinstance.  
Having juggled entrepreneurship and parenthood at the same time for many years, Erin really gets the struggles of small business owners.